✦MARTECH PIPELINE SAAS

MARTECH LEAD DISTRO

High-throughput lead distribution and billing engine routing validated buyer inquiries across partner networks.

ClientPerformance Media Syndicate

Timeline2 Weeks

ScopeMulti-Tenant Platform & Billing Integration

StatusPrivate (Under NDA)

private.axtrait.internal/martech-distro/platform

Active Production

Real-Time Quality ScoringAutomated validation algorithms filtering invalid phone numbers and geographic mismatches at the edge.

✦Executive Overview

Project Scope & Architecture

A cloud software platform enabling media buying agencies to ingest paid traffic inquiries, score lead quality, and route them to subscribed partner firms on a pay-per-lead basis.

The Operational Bottleneck

Manual Lead Batching & End-of-Month Credit Disputes

Manual lead exports caused delayed distribution and complicated end-of-month client credit reconciliation.

Identified Bottlenecks:

Delayed lead delivery decaying lead conversion before buyer contact.

Manual invoicing and credit disputes over invalid contact details.

Inability to throttle distribution velocity based on client daily intake caps.

Axtrait Architecture Build

Sub-Second Ingestion Queue & Automated Credit Balance Engine

Built a high-throughput event queue with automated credit balances, instantaneous webhook distribution, and Stripe auto-reloads.

Key Architectural Highlights:

Automated validation algorithms filtering invalid phone numbers and geographic mismatches at the edge.

Pre-paid balance system deducting credits per delivered lead with automatic credit top-ups.

Direct payload delivery into client CRM endpoints with automated retry and fallback queues.

✦Performance Verification

System Speed, Uptime & Impact

50K+

Monthly Leads Routed

Validated high-volume traffic

0ms

Distribution Queue Latency

Non-blocking Go worker pipelines

100%

Stripe Billing Automation

Pre-paid balance deductions

99.9%

API Pipeline Reliability

Zero payload drops under load

✦Internal Workflows

Deep Architectural Snapshots

Sanitized mock data displayed to comply with client confidentiality agreements.

Billing Automation

Automated Wallet Billing

Pre-paid balance system deducting credits per delivered lead with automatic credit top-ups.

Production verified workflow • Zero data leaks

Webhook Queue

Custom Webhook Dispatch

Direct payload delivery into client CRM endpoints with automated retry and fallback queues.

Production verified workflow • Zero data leaks

Infrastructure Architecture

Technologies & Protocols Powering This Solution

Next.jsTypeScriptTailwind CSSGoRedisStripe API

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TECHNICAL DEEP-DIVE

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