✦EVENT-DRIVEN LEAD DISPATCH

INSTANT CALL ROUTING ENGINE

Event-driven workflow architecture bridging ad leads to live sales calls in under 30 seconds.

ClientPerformance Real Estate Marketing Firm

Timeline1 Week

ScopeServerless Webhook Queues & Telephony Sync

StatusPrivate (Under NDA)

private.axtrait.internal/call-dispatch/platform

Active Production

Automated Call BridgingTelephony integration initiating outbound calls to brokers within 15 seconds of new form capture.

✦Executive Overview

Project Scope & Architecture

A high-velocity webhook dispatch engine that verifies incoming buyer phone numbers and immediately initiates a live telephone call connecting buyer and broker.

The Operational Bottleneck

5-Minute Lead Decay & Stalled Inbound Outreach

Inbound lead conversion dropped significantly whenever agents took more than 5 minutes to follow up on web form submissions.

Identified Bottlenecks:

Ad conversion odds plummeting dramatically after the first 5 minutes of form submission.

Agents waiting hours to review CRM email alerts instead of calling immediately.

Spam form submissions wasting valuable broker time on invalid phone lines.

Axtrait Architecture Build

Automated Telephony Bridge & Contextual Audio Whisper

Engineered an event-driven serverless workflow that phones the available broker first, plays lead context, and then bridges directly to the buyer.

Key Architectural Highlights:

Telephony integration initiating outbound calls to brokers within 15 seconds of new form capture.

Automated text-to-speech briefing informing the broker of client name, project, and budget before connecting.

Immediate backup routing that rolls to alternative available sales reps if the primary agent is engaged.

✦Performance Verification

System Speed, Uptime & Impact

<30s

Lead-to-Call Connection

Automated telephony bridge

99.9%

Webhook Delivery SLA

Event queue reliability

100%

OTP Phone Validation

Zero spam inbound connections

Dropped Inbound Requests

Resilient serverless retries

✦Internal Workflows

Deep Architectural Snapshots

Sanitized mock data displayed to comply with client confidentiality agreements.

Telephony Logic

Audio Lead Whisper

Automated text-to-speech briefing informing the broker of client name, project, and budget before connecting.

Production verified workflow • Zero data leaks

Resilience Engine

Failover Queue Logic

Immediate backup routing that rolls to alternative available sales reps if the primary agent is engaged.

Production verified workflow • Zero data leaks

Infrastructure Architecture

Technologies & Protocols Powering This Solution

Next.jsNode.jsTwilio Voice APIAWS LambdaRedis

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